“You just had to be there!” is what we heard most after displaying our projection mapped story onto the side of a 872-ft long WWII aircraft carrier. Our mission to craft a story around the audience allowed us to go outside the traditional screen. Just projecting on the side of a ship is a technical achievement in itself, but the hero of this story is the American people. A simple approach would have been a slideshow with inspirational images, but we wanted to create an experience that was larger than the ship. The thousands in attendance got to experience a Fourth of July celebration that not only ended with a bang, but the message of hope and unity resonated long after the final blast.
Leading off for the Fourth of July fireworks show meant we not only had to match the crowd’s expectations, but we needed to blow them away. Although projection mapping has been done many times, projection on the side of an aircraft carrier is kind of a big deal.